About Us 


When Fitness Industry Solutions works with a client we assemble a team that is best suited for the project at that time. Our projects cover a wide spectrum of skill-sets supplied by but not limited to the professionals listed below as we have assembled an international team. 

Based upon the client's needs we bring together the most appropriate talent and expertise to bear upon the challenges facing individuals and organizations. If we do not have the skill-set in-house we find the correct solution for the client.

If you feel you have the expertise, personality, drive, and motivation to be a Fitness Industry Solutions Team member; Contact Us


Tom Perkins




Business Development Coach  

Media Producer/Host

Published Writer

Motivational Speaker

Certified Personal Trainer

Certified Fitness Nutritionist


Tom brings a unique perspective to his fitness industry clients. As a business entrepreneur with a degree in business management/accounting from expertise in sales, marketing & promotions; business operations & administration; and staffing & human resource management Tom has worked with dozens of Fortune 50 companies over the years.


With over 17 years of experience, Tom understands the intricacies of the fitness industry.  As a result of working directly with hundreds of companies and individuals in the fitness industry, he has become an authority on the process of building a rewarding and profitable fitness enterprise. Furthermore, Tom has provided advice and guidance to thousands of fitness professionals through his affiliations with professional organizations.  


Click here to learn more about Tom Perkins



Click here to contact Tom


Dave DePew




Master Fitness Trainer
Licensed Sports Nutritionist

Fitness Journalist

Business Coach


Dave is one of the country’s most sought-after transformation and performance enhancement specialists. This is largely due to his reputation for cutting edge fitness techniques known not only throughout the San Diego area but internationally for producing amazing results with his clients. 


With over 13 years devoted to personal training, Dave stands out as a Master Fitness Trainer and Licensed Sports Nutritionist. He has assisted well over a thousand clients to achieve the goals that they have set for themselves and even encouraged them to “raise the bar” and achieve results that they had not thought possible.  Dave accomplishes this through small group classes and live seminars, volunteer presentations, an online fitness and nutrition radio talk show, teleseminars, one-on-one personal training, and telephone coaching.    


Click here to contact Dave


Alan Cohen 



Health Club, Resort, Spa Membership - Sales / Marketing

Alan Cohen, Founder and President of FitnessJobs.com, has another passion: Sales and Marketing.  With over 30 years experience in the health club industry, Alan experienced tremendous success over his career in the sales and marketing arena: as a Membership Rep, Sales Director, General Manager and Regional Marketing Director. Below are some of his career highlights: 

  • Involved in the grand opening of 10 clubs.

  • Set sales record for TCA/The Bannockburn Club – 1,390 members in 60 days.

  • Managed $750,000 annual marketing budget for DMB Sports Clubs, responsible for annual revenues in access of $20 million.

  • Expert in creating effective and cost efficient direct mail campaigns and data base marketing.

  • Expert in developing sales and marketing strategies.

  • Expert in developing marketing plans for full-service Spas.

Click here to contact Alan


Deborah Goldberger

Deborah Goldberger combines a top-notch business background with a commitment to fitness and health.  Her company, Aqua Flex’n Stretch, focuses on developing and conducting aquatic fitness programs for all ages as well as business consulting for the fitness industry.  As a trainer, Deborah uniquely adapts yoga and strength training to water to increase balance, flexibility, and breathing and specializes in chronic muscle conditions such as arthritis, rheumatoid arthritis, fibromyalgia, and Parkinson’s.  She also gives special attention to rehabilitating injuries in the neck, arms, legs, and back following physical therapy. 

In the business and entertainment world, Deborah has held positions as a Professional Analyst, a Business Development Executive, a Marketing and Strategic Planning Executive, and an Entertainment Industry Executive, working for such companies as Eastman Kodak, Electronic Data Systems, Multiple Magic Entertainment, and the National Security Agency.     

Deborah holds an MBA from American University, a BA from Cornell University plus a Junior Year Abroad at Hebrew University in Jerusalem.  She also holds certification in Arabic from the National Cryptologic School.  Deborah speaks four languages including English, French, Arabic and Hebrew.  In the fitness industry, Deborah has memberships and certifications from the AEA, AFAA, and IDEA, and has specialized training and knowledge of the aquatic industry. 

In addition to her professional work, Deborah is the President of Northern Region of Hadassah Southern California, one of the largest non-profit women’s organization in the world.  She leads and oversees 14 active groups with over 3,000 members.  She is also an active member of the Board of Directors of the Women in Film, a non-profit organization representing and promoting women in the entertainment industry. 

Deborah resides in Southern California with her husband, two teenage daughters, a very active dog, and a loving cat.  

Click here to contact Deborah


Diana Heeb Bivona


Business Consultant



In the course of a diverse 15-year career in all aspects of business, Diana has proven to be a skilled manager, an accomplished trouble-shooter, and turnaround expert. She has worked in a variety of fields within the medical, legal, insurance, executive recruiting, and retail industries.

Diana works with clients on a variety of issues including, but not limited to, market and product research, advertising, public relations, contract development, and marketing.  Additionally, she provides writing, proofreading, and editing support on an ongoing basis for several clients.

Diana holds a M.B.A. degree from the New York Institute of Technology, and a Paralegal Certification from the American Bar Association.  Additionally, her undergraduate degree is in International Relations and Economics.

Click here to contact Diana

Robert Selders, Jr., MS, CSCS, PES

Fitness Consultant 

Robert is a recognized expert in the fitness and performance enhancement industry, bringing over 17 years of combined experience as a multi-sport athlete and strength and conditioning professional.  Remaining on the cutting edge of training and nutrition, in 2004 Robert was recognized as one of the nation’s top personal trainers by The American Association of Personal Trainer, and wrote a chapter for the association’s book, The Power of Champions.

Robert is the founder and owner of 3Q Fitness Consultants, a firm that provides comprehensive professional fitness and performance training services to clients ranging from business executives to young, amateur, and elite athletes.  Robert’s primary objective is “to serve as a resource for those wanting fitness and wellness truth; and to teach those who are willing to learn and put forth consistent effort, how to incorporate healthier practices into their everyday life.” 

Click here to contact Robert

F. Ed Knutson


Voice Actor

Audio Editor


F. Ed Knutson received a partial scholarship to attend the Columbia School Of Broadcasting in Hollywood/Anaheim California in 1983/1984. Attaining honor roll status throughout his schooling, Ed was placed in a paying job at KWRM AM 11370 in Corona, California, instead of attaining the non-paying intern position that most students received.

From there Ed joined the first Contemporary Christian music station in the nation KYMS 106.3 FM "The Eagle" in Orange/Santa Ana, California. He then worked for a number of years with the Southern California aircraft Industry. Ed rang in the new millennium in Portland, Oregon at KKPZ AM 1330 and then in 2001, he joined KKVV AM 1060 Christian Talk Radio in Las Vegas, Nevada as Morning Host. He has since donned several hats at the station and serves as the Production Supervisor, Morning Host and Assistant Station Manager.

Ed has started his own voice-acting and voice-over business in 2004 where he does voice-work, audio editing and consulting for program elements, as well as copywriting for radio and Podcasting. 

Ed also acts in Community Theater and is a true-life, fun-loving human cartoon character himself. He assists fund raising efforts for The Smile Train which helps children with cleft lips and cleft palates receive reconstructive surgery. Born with a cleft lip that was repaired when he was months old, Ed wishes to give back to this important cause. Ed firmly believes that “your own limitations come truly from within!”

Click here to contact Ed



Dan Ohlemacher

With over 20 years of software, engineering and product development experience, Dan Ohlemacher provides a unique set of skills that help businesses ‘bridge the gap’ between technology and marketing.

Dan is President and founder of AVALAR, an Internet development firm specializing in customized e-commerce and database intensive applications. Web sites developed by AVALAR feature SitePilot™ a unique customized management utility that allow a ‘layperson’ to easily manage, maintain and update their web site content.

SitePilot provides a 'Rapid Application Development' platform allowing new web sites to be created quickly and for lower cost.  SitePilot is the backbone for notable web sites such as www.davedepew.com, www.speakers.com, www.worldtalkradio.com and many others.

Dan has created and developed numerous products for the personal computer industry including personal information managers, email systems, laser printers, fax/printer servers, and computer telephony software and hardware. Besides his technical expertise in the wide array of Internet Technologies, Dan has a portfolio of skills including MS Windows development, local area networks, application servers, PC peripherals, and embedded firmware design.

Prior to founding AVALAR, Dan was Technical Marketing Manager for Intel’s prestigious Intel Architecture Labs in Hillsboro Oregon. While at Intel, he managed the introduction of new Internet technologies to the software development community.

Dan received his Bachelor of Science in Engineering from the University of Colorado.

Click here to contact Dan



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