How We Work   

Do you think you have what it takes to be a
 Fitness Industry Solutions client?

If the answer is “yes”, and you want to learn more about what it is like to work with Fitness Industry Solutions, read on…

What You Can Expect When You Work With Us….  

While results may vary based on your individual situation and type of organization, here are examples of what we can help you achieve: 

Personal training departments will

  • Possess trainers with increased motivation, thriving in a better organized, profitable department that consistently achieves their goals.

Transitioning to the next level will:

  •  Involve creating and implementing a business strategy that supports your personal and professional goals; whether they are to  sell your business for a profit or delegate your duties to others while still reaping the profits.

Setting and achieving realistic revenue goals will:

  • Allow you to accurately plan for and achieve a workable diagram for business growth. 

Crafting a creative marketing strategy will: 

  •  Attract your ideal clients while working in concert with a team of like-minded professionals that understand your business.

Strategically placing your product and/or service into key sales arenas will:

  •  Allow you to appeal to the proper channels best able to distribute your product and/or service.

Our Mission


To assist our clients in succeeding, thriving, and living passionately fulfilled professional and personal lives. 

Our Philosophy And Values

You are the final decision maker. We work for you and with you, providing you options to help you make informed decisions about what procedures and strategies are best for you.

One size does not fit all. We customize all our work in relation to the issues you are dealing with and the goals you have set.

We are brutally honest with our clients. We tell you what is really happening during our process of working with you, which does not always overlap with what you may want to hear. We maintain open communications with you during the good times, as well as the times when you may experience growing pains.

We treat clients respectfully. We will not waste your time or ours on strategies that are not getting you measurable results. If we don’t have the solution, we find it for you; we never leave you hanging. We will call you back promptly, always within one business day of your contact with us.

We like to have fun during the hard work. We enjoy the challenges you are facing. We like to keep a positive, light, and fun attitude. It keeps the process moving forward keeping the process motivated and inspiring.

Our Uniqueness

  • Nobody else is doing what we’re doing.  There are other business coaches and consulting companies for the fitness industry, BUT we are the only coaching and consulting service whose founders and affiliates have real-world experience as business coaches, personal trainers and/or fitness nutritionists. We have worked with everyone from Fortune 50 companies to solo entrepreneurs.  Additionally, members of our team have launched several successful fitness industry startups. This extensive background has helped us achieve an unmatched track record in coaching and consulting for the fitness industry.

  • We’re among the few coaches and consultants in the fitness industry who have worked outside the fitness industry as well. There is, to a degree, a “cocoon” effect among coaches and consultants in the fitness industry. Some people know the fitness industry, but lack the perspective to effectively apply their expertise across the variety of disciplines necessary to build a burgeoning fitness business enterprise. But Tom Perkins and his team possess a diverse and broad combination of education, experience and knowledge.  It is this background shared by Tom and other members of his team that fortifies the depth and breadth of our services. 

Our Approach

Once we identify your critical business issues, we work with you in developing cutting-edge, step-by-step strategies, coupled with innovative and practical ideas and an experienced support system. Through regular and consistent contact, we guide you through successful solution implementation, while maintaining flexibility to best accommodate your needs.  


We also share some "straight talk" about your hopes, your dreams, and what's truly possible. While we stay firmly grounded in the realities of your business and your goals, we focus on the positive and never lose sight of the finish line. Your dreams may be closer to becoming your reality than you think!  


As clients rise to the challenge of reaching for the goals we help them define and aim for, it is not uncommon for them to tell us that they’re feeling a renewed energy for not only their businesses, but their lives as well. This is because, ultimately, our strategies and resources save them time, freeing them to grow their business, increase their income, and achieve the success they want.  


Working with Fitness Industry Solutions is like having a Virtual Business Manager. Have you ever wished you’d had someone available to explain something to you—some procedure, such as shrewd negotiating, that you didn’t want to do wrong? Some lengthy forms you didn’t want to hunt down, then decipher the instructions about how to fill out? Whether or not you were maximizing your business potential? Those things—and countless others—are exactly the kinds of things that Virtual Business Managers help you solve. And we can help you do it all without even being in the room with you!  


One of Tom’s guiding philosophies is that if you can take care of your business life, you’ll find a balance in your personal life. Not only does he deeply believe this—and lives by it as well—he’s seen it in his clients. In other words, the work you do in creating a fulfilling work life will have a profound effect in your life outside of work.  

Now that you have a better idea about the results you can expect by working with us and our approach and philosophy of working with clients, next go to the Our Solutions page to learn about the specific services and programs we offer. 


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