Tom Perkins is both well informed through fitness and business education as well as a life-long trail of meaningful and relevant personal training and fitness center experiences ... truly a rare combination in an industry full of individuals who EITHER have the education and the fitness background OR lots of experience ... but no business education.  Tom is a rare commodity who disproves the notion that you can't make money in this business. 


Philippe Ray


The National Personal Training Institute of Colorado and 

Personal Best @ Denver West Fitness Center  



When Tom started working with us only 3 of our over 70 trainers were billing out at goal. After Tom revamped all of our systems, and within 3 months 57% of our trainers were billing out over goal.


Dave Fleckner


BuddyFit, Ltd.



I have worked with Tom for a year and a half now and he has helped me a great deal. Tom is like a virtual business manager. He works with me in all areas of my business, including keeping me focused on what works for me. That’s priceless, especially for someone like me, who has more ideas than minutes in the day. 

Dave DePew

Master Fitness Trainer and Licensed Sports Nutritionist

Host, Dave DePew Fitness and Nutrition Hour Radio Show

Co-host Fitness Business Radio



Recently I have had the pleasure of working with Tom Perkins, whose goal it is to help the IART increase its exposure. I must tell you, this guy really knows what he's talking about. Most of the PT marketing stuff out there is generic; books, pamphlets, and lessons handed over that you need to make sense of and apply on your own. 

Now, there's nothing wrong with general information, since we all need to start with the fundamentals. But when you're paying an "expert" to help you grow your business, everything must be fine-tuned to your individuality, which is what we promote in our IART education materials. 

Consequently, if you are looking for a true fitness marketing expert in this field, I encourage you to talk to Tom. 

Brian D. Johnston

President & Director of Education - IART



Tom helped me clear up the confusion about getting a training business off the ground. He provided practical information, forms, tips, ideas, support, and guidance. He also pointed me to valuable products that could save me time and money. He has often given me ideas that I would not have come up with on my own. 

Tom has also given me direction and focus when I find myself overwhelmed and unclear of the next steps to take. 

Tom's style is very direct and no-nonsense. He has given me the kick in the pants I’ve needed on more than one occasion. We have also shared many laughs. He is easy to talk to and listens to what I have to say. 

Rick DeToma

Certified Personal Trainer



In such a short time I have made many strides from your coaching techniques. I feel more confident in what I am presenting to my clients and they are benefiting from these concepts.

Thank you for your patience, understanding, and the boost of encouragement and confidence you have given me. I know I will be more successful because of your expertise. I am so glad that I have met someone who really knows his stuff!! Thank you again and I wish you the very best. 

Bari Keiter

Licensed Wellcoach

Certified Personal Trainer

Personal Best Fitness, Inc


Tom Perkins has been a POSITIVE influence in my vision. He has coached me to see how a positive outlook changes everything. Although I thought I knew what to do, Tom Perkins helped me do what I had to do.  

Once I started with a positive, and continuing, outlook, everything started to fall into place. I could and would recommend Tom Perkins to all those in the fitness industry who want seriously to increase their business. 

David Snieckus


Macrobiotic Counselor and Chef



Tom has helped narrow down my marketing target and keep me accountable with developing a marketing system. I feel he is a link that I've been missing in developing my business. He's more than a coach. He's an advisor, consultant, and collaborator.  

Tom listens purposefully and is energetic and encouraging. He helps you with strategy to get you to action. His guidance reflects his knowledge about the business of personal training. 

Gayle Morrow

Certified Personal Trainer

Certified Medical Exercise Specialist

Master Fitness By Phone® Coach

WGM Fitness




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