I have had the pleasure of working with Tom Perkins, whose
goal it is to help the IART increase its exposure. I must tell
you, this guy really knows what he's talking about. Most of
the PT marketing stuff out there is generic; books, pamphlets,
and lessons handed over that you need to make sense of and
apply on your own.
there's nothing wrong with general information, since we all
need to start with the fundamentals. But when you're paying an
"expert" to help you grow your business, everything
must be fine-tuned to your individuality, which is what we
promote in our IART education materials.
if you are looking for a true fitness marketing expert in this
field, I encourage you to talk to Tom.
& Director of Education - IART